Angela Liu


Education: Ph.D. Business Administration, Syracuse University; M.S. Statistics and Education, Syracuse University; M.A. Philosophy, Beijing Normal University

Courses Taught: Strategic Business Analytics DSBA 6276

Dr. Angela Xia Liu joined the Belk College marketing faculty in 2019. Before joining UNC Charlotte, she was appointed Associate Professor of Marketing at Tsinghua University and a research scholar at the Sloan School of Management at MIT and Tepper School of Management at Carnegie Mellon University. Her research interests include business analytics, marketing strategies, entertainment marketing, Social Media and Digital Marketing, and marketing-finance interface. She has published in Management Science, Journal of Marketing, Journal of Marketing Research, MIS Quarterly, and many other top-tier marketing and business journals.