Nima Yahyapour Jalali

Assistant Professor

Education: Ph.D. in Marketing Science and Quantitative Methods, University of Wisconsin-Milwaukee

Courses Taught: Social Media Marketing and Analytics DSBA 6277, Mobile Marketing and Analytics DSBA 6283

Dr. Nima Jalali's primary research interests include social media and digital marketing. He utilizes statistical modeling to gain marketing insights from customers' online activities, which assists in brands enhancing their social media and digital strategies and tactics. His research has appeared in the International Journal of Research in Marketing, Quantitative Marketing and Economics, Econometrics Reviews, and Journal of Multivariate Analysis. His recent work looked at the role of topic word composition in tweets on retweets, the effect of color composition on click rates in visual commerce, and the role of peripheral cues on product page visits and conversion from visual user-generated content.