Xi (Sunshine) Niu

Associate Professor

Education: Ph.D. in Information Science, University of North Carolina at Chapel Hill

Courses Taught: Text Mining and Information Retrieval DSBA 6188, Knowledge Discovery in Databases DSBA 6162 / HCIP 6162, Internship Practicum DSBA 6400

Dr. Niu has published many refereed research papers in top journals and conferences and has also won several grants and awards from different sources including NSF. Dr. Niu's research is at the intersection of data and text analytics, knowledge discovery, search behavior, and interactive information retrieval. Her recent projects include text mining for serendipitous recommendations, transaction log analysis of e-commerce websites, analyzing user-generated content, and analyzing online user behavior to generate insights about user experience.